Digital Marketing

Shopify SEO Guide: Easy Tips to Increase Organic Traffic

Why You Should Choose Shopify Ecommerce for Your Online Store

Shopify is an eCommerce platform that enables you to have an online store and sell. Besides being quick, easy, and convenient, Shopify eCommerce stores can be tailored to your custom requirements. You can sell anything from physical products and services to memberships, subscriptions, and classes.

In this article, we will be your guide on how to improve Shopify SEO services, helping you enhance organic traffic for your business.

Shopify SEO Tips to Increase Shopify Organic Traffic to Your Online Store

Let us discuss easy tips to improve SEO scores for your online business that will help you increase organic traffic and reach out to more people:

Create a Logical Site Structure to Increase Shopify’s Organic Traffic

Organizing your store helps both customers and Google. It makes finding items simple for shoppers and helps Google understand your site better. Use categories and subcategories that connect to each other to show Google what’s important. This is like a store map guiding customers to their desired products. Read further to create a website structure that supports SEO for Shopify stores.

The goal of these actions is to create a well-organized online store, allowing users to navigate smoothly and make purchases effortlessly.

Perform In-depth Data Driven Keyword Research

Carrying out keyword research helps optimize your pages for the terms customers use, attracting eager buyers and informing Google about your store. You don’t need to be a Shopify SEO expert to master keyword research.

Begin by listing relevant keywords for each product and use these strategies to expand your list:

  • Look at Google’s “People Also Search For” and “People Also Asked” sections
  • Examine Google’s autofill suggestions
  • Study competitors’ keywords

Optimize Your Titles, Meta Descriptions & URLs

The titles and the meta descriptions are of paramount importance in feeding useful information to Google web crawlers. This directly helps increase the chances of ranking higher on search results by increasing Shopify organic traffic.

Make sure your titles are clear and include important keywords that describe your products. For meta descriptions, write short, engaging summaries that encourage customers to visit your store. Don’t forget to add relevant keywords here too. Lastly, create clean and simple URLs that are easy to read and understand. Including keywords in your URLs can also help boost your store’s search engine ranking.

Here is an example to help you optimize your titles, meta descriptions, and URLs for better SEO:


Poor: “White Shoes”

Better: “Women’s white Running Shoes – BrandX”

Meta Descriptions:

Poor: “Buy white shoes online.”

Better: “Discover our wide selection of BrandX women’s white running shoes, offering superior comfort and support. Shop now to find your perfect pair!”


Poor: “”

Better: “”

Ensure Your Site Speed Is Optimised to Increase Shopify Organic Traffic

For better SEO and more organic traffic on your Shopify store, it’s important to make sure your site is fast. Customers prefer quick-loading websites, and search engines rank faster sites higher. To improve your site speed,

  • Compress images to reduce file size
  • Remove unneeded apps or plugins
  • Choose a speed-optimized Shopify theme, such as Booster, Shoptimized, Plak

GTmetrix and SEMrush will offer a comprehensive analysis of your site’s performance, focusing on crucial factors such as page load speed, which can help you improve SEO on Shopify, and First Byte, amongst others. Several Shopify-specific apps also exist for this, such as Booster SEO Optimizer.

Fix Duplicate Content Issues

Duplicate content is when the text on your site completely matches the text on another webpage on a website. It’s the content that appears on more than one webpage. Though search engines like Google and Bing still overlook internal duplication of content, they heavily penalize online sites where the content has been copied from another website. To identify and resolve these issues, follow these steps:

  • Use tools like Siteliner, Copyscape, or Plagspotter to detect duplicate content on your site
  • Rewrite similar content to make it unique and add value
  • Set up canonical tags to tell search engines which version of a page to prioritize

Optimize Product Pages and Descriptions

Your product pages can be optimized to increase Shopify organic traffic. Also, Shopify SEO optimization will provide context for your store and make it simpler for customers who are ready to purchase to locate it. To achieve this, follow these organic SEO tips for Shopify stores:

Build High-Quality Backlinks

Backlinks are basically other websites vouching for yours. It tells the search engines that other websites think you are offering valuable content. Therefore, it serves as a signal to the search engine that the website provides relevant content and deserves to rank higher in search results through Shopify organic traffic. Remember, quality over quantity, always. Here are some SEO Shopify tips for building backlinks:

  • Create valuable, shareable content that others will want to link to
  • Reach out to industry influencers or bloggers for reviews or features
  • Participate in relevant forums or communities and share your expertise

Add Alt Text to Your Images

Alt text aids search engines in comprehending the content of your images, while also making your site more accessible to visually impaired users. Always use appropriate alt tags with relevant keywords corresponding to the images being utilized. This practice contributes to how to increase organic traffic and improving rankings on Shopify. Refrain from overloading descriptions with keywords.

Up Your SEO Game

While enhancing your SEO to attract more organic traffic, it’s also important to provide a personalized experience beyond your store. This is where IndeedSEO can help. IndeedSEO offers AI-powered product recommendations that are mobile and desktop-ready, along with advanced analytics that do not overwhelm you.

Email marketing, SMS marketing, pop-ups, forms, audience synchronization, you name it, we have it. Experience it in action by starting your free trial. Put your e-commerce marketing on autopilot.




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