How to grow your audience organically on TikTok in 2024

It’s easy to gain more TikTok followers and any social media platform. But doing it organically is not the case. Whether you do it for fun, want to build a personal brand as an influencer, or work at a company, you need organic follower growth to be successful in this field. The algorithm allows content to reach more people in more ways. All you have to do is stay creative while making sure you’re doing the right things for the algorithm to help you.

Before you start understanding and finding ways to increase your TikTok likes and followers organically, there is one basic rule you should always keep in mind. No matter what methods you use to increase your followers, they are just add-ons that increase the quality of your content. So never lose focus on creating quality content.

The number of followers is important:

The number of followers is like a certificate that you show to new viewers who happen to come across your profile. When the number of followers is higher, people find the content is worth their time. The truth is that more followers never equals success. It is always a measure of your growth. After all, you can only do so much to reach more people and grow on a social media platform. Here are some tips you can try to grow your audience organically on TikTok.

Tips to Grow Your Audience Organically on TikTok:

TikTok followers and paid TikTok followers are a myth. When people say you can grow your followers for free, what they mean is that you don’t have to spend a lot of money to grow your audience. However, what you don’t spend in cash, you must spend in time, energy, and creativity. It might be better called organic growth; Development that comes solely from your efforts and content and the love and support it receives.

Stay up to date on trends:

Trends on TikTok is the best way to grow your audience on social media platforms. By following the latest events and planning your content accordingly, you will achieve greater reach. This is not just limited to playing trending content or creating trending videos, you can also use trending sounds in your TikTok videos which will speed up your growth process.

Don’t hesitate to experiment:

One thing about social media is that you never know what’s going to happen. You can easily upload any content to these platforms. So don’t hesitate to try experiments and new ideas. It could also create a new trend and attract more viewers. If you have an idea but aren’t sure what the reaction will be, just try it out. Consistency is key: Many of your videos may become famous, but you still may not have enough followers. This can be confusing. But if you think about it, there might be a trend. A possible reason could be that your messages are inconsistent. Even if someone likes your content, they will want to watch it much more often. Therefore, consistent content distribution is essential.

Engagement is just as important as the number of followers:

This has something to do with maintaining consistency. While it’s important to grow your audience, retaining them is just as important, if not more important. This is only possible if you publish engaging content. You may post regularly, but if your content is creative and engaging, you may not be attracting enough people to watch your videos. You can also increase engagement by recording timely videos, trying out unconventional ideas, and conducting regular polls.

Try cross-promotion:

Cross-promotion with other creators is a way to reach new audiences you wouldn’t otherwise have contact with. Let’s say you have 1,000 followers and a second creator and can reach 2,000 people at once with a shared video. If you show them your content, people who like your work will automatically follow you. A larger reach would automatically attract more followers. A new series of content begins – videos can still be enjoyed. Hashtags in TikTok posts can help the search engine direct you to an audience that is looking for similar content to watch. Hashtags are essential and mandatory to grow your audience.


Captions in TikTok videos can make a big difference in both the algorithm and audience engagement. For example, subtitles with SEO keywords can help you reach your target audience. And once your video appears on the channel, subtitles play another role: they communicate with viewers and increase the motivation factor. Plus, you’ll find a tip on why subtitles can help your audience interact better. Today, in most parts of the world, many people watch movies but consume less audio.


Many people may tell you that you can buy TikTok followers or follow them on any social media platform. It is true. Many providers offer this service and help you increase your TikTok followers by a certain amount almost instantly. However, these are not organic followers who constantly view and interact with your work. Even if you gain more followers, it may not be reflected in your engagement rate. Growing your audience organically, even if it takes time, can help you earn more profits and connect with people who love your content.

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